Oasis Palm Floating Restaurant
First hospitality venture on Dubai Creek
Mala Group · Dubai
We don't just move people. We move ambition.
Since 2006, Mala has built trust across the UAE by mastering the experiences that matter most. Today Mala.ae is the curated Dubai experience platform — premium car rentals, dhow cruises, desert safaris, Burj Khalifa, and adventure tours — while sister brands under the Mala Group umbrella handle yachts and limousines.
Discover Our Story
The Founder
Syed Muhammad Tariq
Founder & Group CEO, Mala Group
Syed Muhammad Tariq is a Dubai-based serial entrepreneur and investor with over 25 years of experience building technology-enabled businesses across tourism, advanced manufacturing, and digital innovation.
Tariq arrived in Dubai in 2006 and founded the Oasis Palm Floating Restaurant on Dubai Creek — a bold first venture into hospitality that ran for eight years and laid the foundation for everything that followed.
In 2008, he co-founded NAR Technologies, spending nearly a decade building tech solutions in the UAE. That operational depth in technology would later define how he scaled his consumer-facing brands.
In December 2012, he founded Mala Yachts — now a sister brand under the Mala Group umbrella specializing in luxury yacht charters and maritime experiences. The same year he established Mala Tourism LLC, the foundation of today's Mala.ae: curated Dubai experiences including premium car rentals, dhow cruises, desert safaris, Burj Khalifa experiences, and adventure tours. That focus — experiences visitors and residents actually want — is what Mala.ae still stands for nearly two decades later.
In 2023, he co-founded Paradigm 3D, the region's first industrial-grade 3D printing facility serving aviation and oil & gas — aligning with the UAE's Operation 300bn and national manufacturing vision. The same year Limousines.ae launched as a separate Mala Group company specializing in chauffeur-driven limousine services and executive transport across the UAE.
In 2025, he launched Daptve, doubling down on digital innovation.
Connect on LinkedIn"I don't believe in building isolated businesses. I build ecosystems where every company strengthens the other — and where the client never has to look elsewhere."
— Syed Muhammad Tariq
The Journey
From Dubai Creek to an Ecosystem
Since 2006, Mala has been building trust across the UAE — not by offering every service under the sun, but by mastering the experiences that matter most to visitors and residents in Dubai. What began as a single operation on Dubai Creek has grown into a focused ecosystem of premium travel and lifestyle brands.
Today, Mala.ae sits at the center of that ecosystem as the curated Dubai experience platform. We specialize in what we know best: premium car rentals, dhow cruises along Dubai Marina, desert safaris timed for the best conditions, Burj Khalifa experiences, and adventure tours that we've tested and refined over nearly two decades.
NAR Technologies
Co-founded tech solutions company
Mala Yachts
Sister brand launched for luxury yacht charters (now MalaYachts.ae)
Mala Tourism LLC
Curated Dubai experiences & ground tourism — foundation of Mala.ae
Paradigm 3D
Industrial 3D printing for aviation & oil & gas
Limousines.ae
Separate Mala Group company for chauffeur services
Daptve
Digital innovation venture
The Mala Group Ecosystem
Four Verticals. One Standard of Experience.
The Mala Group operates across four distinct verticals, each with its own dedicated brand and expertise. Mala.ae focuses on the experience and tourism vertical, while sister brands handle yachts and limousines.
Mala.ae
Curated Dubai experiences: premium car rentals, dhow cruises, desert safaris, Burj Khalifa, and adventure tours — selected and refined since 2006.
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Mala Yachts
Sister brand under the Mala Group umbrella specializing in luxury yacht charters and maritime experiences in Dubai.
Explore →
Limousines.ae
A separate Mala Group company specializing in chauffeur-driven limousine services and executive transport across the UAE.
Explore →
Mala Cars
The dedicated automotive rental division, integrated into Mala.ae — from economy daily rentals to long-term luxury fleet solutions.
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Beyond Hospitality
Technology & industry ventures
Paradigm 3D
Co-Founder & Managing Director
The region's first industrial-grade 3D printing facility advancing aviation and oil & gas manufacturing. Aligned with the UAE's Operation 300bn vision.
Visit paradigm-3d.com →Daptve
Founder & CEO
A 2025-born digital venture focused on adaptive technology solutions.
Why Mala Group?
Two Decades of Building Trust Across the UAE
Led by Syed Muhammad Tariq, the Mala Group has spent two decades learning what works and what doesn't in Dubai's hospitality landscape. That operational knowledge — knowing which dhow cruise delivers the best sunset views, which desert safari timing avoids the heat, and which car rental fleet combinations suit different itineraries — is what separates Mala from generic booking platforms. We don't aggregate. We curate. And we stand behind every experience we offer.
- Mala.ae focuses on the experience and tourism vertical — car rental, dhow cruises, desert safaris, Burj Khalifa, and adventure tours.
- Sister brands handle specialized verticals: Mala Yachts (maritime) and Limousines.ae (chauffeur services).
- Paradigm 3D anchors our presence in advanced manufacturing and national industrial strategy.
- Daptve extends our capability into adaptive digital innovation.
- Two decades of operational knowledge in Dubai — since 2006.
18+
Years — Operating in the UAE since 2006
10,000+
Guests — Curated experiences delivered annually
4
Verticals — Experience, yachts, limousines, cars
1
Standard — Continuity across the Mala Group
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Syed Muhammad Tariq
Founder & Group CEO, Mala Group
Partnerships & investment — WhatsApp for manual PR outreach only
